This is how we create a campaign that sticks for a skincare series.

We transformed three tubes of skincare into characters – three best friends who faces common teenage skin problems and demonstrate how our products effectively solve them. By weaving relatable narratives, we establish a profound connection with our audience, offering not just skincare solutions but also fostering the opportunity to make new online best friends along the way ;)

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P.S.: The clients love the concept so much, they created a bunch of other assets around it.